Google’s Panda updates are part of a continuing effort to deliver the most valuable results whenever we search online. The powerful algorithm has been a challenge with SEOs and Business Owners who need to maintain an effective online presence. Google states their new pet does have a genuine interest in the searcher experience. So, it is important to know how we can adapt our websites to the latest trends in ranking. Quality content is what matters to Panda now. Instead of the repetition of keywords and links, Google is examining entire websites to ensure the content is unique, engaging and informative.
Since it was unleashed in early 2011 many websites have had to pay careful attention to how their content will attract both the customer and Google’s new updates. The search engine has been battling years of SEO shortcuts and “black hat” trickery. Websites that offer useful information about a subject were often pages behind other sites that were utilizing copies or even hidden text. The SERPs were filled with sites that offered little usable information and users began turning to other search engines. Dynamic content is the strongest tool to engaging your audience and the Panda updates.
Keeping your articles filled with useful information is a great way to get the reader to interact with your website. Content that can be scanned quickly will make it easier for the searcher to pinpoint the exact information they are looking for. While Panda has had a negative effect on some, websites that are well designed and deliver information quickly and easily that Google is looking for. By creating in-depth and insightful articles, your readers are more apt to share your website with their friends via links and social media outlets. Relevant content is what will keep your reader interacting with your website and ultimately learning, joining or making a purchase.
Adding value to the user experience is how the written word can help you befriend the Panda will let even a smallest business to rank big. If you own a business and operate a website or blog, knowing how these updates affect your page rank is paramount to getting your message across. By delivering results based on a website’s content and design, Panda is able to decipher high-quality sites from low-quality ones, improving the way you find information online.
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