The Importance of Making your Website Social

Social media continues to be a powerful way to reach the public. And what started out as a trend in 2011 has become a necessity in 2012. Over the past 12 months Social Media has grown into one of the strongest marketing platforms. Websites like Facebook and Twitter are a key part to reaching the consumer where they already are online.

By communicating with your customers directly, Social Media allows your company becomes less of a business and more of a trusted resource. The continuing popularity of mobile internet devices has also become a vital part of staying-ahead in Social Media. If your website can’t translate to mobile, you will certainly fall behind. Being user-friendly is a basic rule. As mobile device aren’t just phones anymore, having a web presence that can been seen by today’s iPhones, Tablets and even automobiles and videogame consoles. These machines are commonplace and are effective tools for effective online marketing.

SEO has become a multidisciplinary practice where one must attend to every aspects of the online experience. To help improve your website ranking, an SEO strategy that implements social media into your web marketing is a sure way to reach today’s tech-savvy consumer. More and more people are relying on usability and information sharing to guide them. A presence on mainstream social media has given small-scale companies the ability to increase their sales revenue overnight.

In 2011 Google log nearly 154 million unique visitors compared to Facebook’s near 138 million. This illustrates the importance of these tools and their effect on our everyday lives. Taking advantage of Search Engines and Social Media channels will only better your company’s position online. Along with making your website compatible with today’s mobile devices, you business must embrace outlets like Facebook, Twitter and YouTube to effectively reach the world in 2012.