Category Archives: Hot Topics

3 Favorite WordPress Plugin’s

There are hundreds of thousands of WordPress plugin’s which sometimes makes it hard to navigate the good from the bad. One thing is for sure the wrong plugin’s can ultimately hurt your site performance or overall crash your site. Here are 3 Plugin’s I suggest on all WordPress sites I work on

 

  1. WordPress SEO by Yoast – Very easy plugin to install and setup.  The Keyword check on each page will help even the novice SEO their pages to rank well on the search engines.  Includes a lot of great features like sitemap generator and auto submit to ask.com and yahoo for google you will still need to submit the sitemap via webmaster tools.
  2. Optimize Database after Delete Revisions – This plugin does exactly what is sounds like it will remove the hundreds of revisions wordpress is saving and then optimize the database tables.  Why this is good?  On larger sites that have many pages it will reduce the amount of records it needs to search which will make your site faster.  This plugin will also remove all of your spam comments and you can set this up to automatically run every day.
  3. Contact form 7 – The most important part of a website is getting the end user to contact you.  With Contact form 7 its one of the most versatile contact forms I have found.  There is unlimited amount of features and ways you can setup your contact form to meet just about anyone’s needs.

I know I said top 3 well this is one that should be on my list UpdraftPlus Backup.  Anytime you are working in wordpress always make sure you have a good backup.  The nice part about Updraft is you can set it up to upload your backup files to a list of online storage site such as Google Drive.  Before you update your site make sure you have a backup!!

If you need help with your WordPress site or looking to upgrade your site to WordPress feel free to contact us we would be happy to help.

Bing Joins Facebook for its Personalized Search Experience

If you like Facebook and check your account more than 3 times a day, Bing.com’s new personalized search is a welcomed addition. Imagine that you are searching for a product. SEOs are all battling for the top spots on the SERPs and unfortunately what you are actually looking for is on page 6. Instead of being limited by a group of keywords, Bing.com is betting on the fact that what you are looking for has already been found by one of your friends.

While we all have our individual tastes, our friends share the same hobbies and buying patterns as we do. The Bing Search Engine has taken that step. By using the data we all post on Facebook, your own shopping experience could help save your cohorts some time and money. Likewise for those who rely on tech-savvy friends to provide valuable advice when searching for the best TV or parts for their car. While the algorithms of Google are crunching facts by the millisecond, a search that integrates the knowledge of your friends will not only help you make a decision fast, but you know you that you can trust the source.

The “Friend Effect” that Bing has brought to the table should be ideal for any Facebook fan. Using the Like information we share with our friends, we can share and learn about the best products, games and websites across the globe. So whether you are looking for holiday gift ideas, or need the most reliable products, Bing’s introduction of Adaptive Search is sure to change the search experience forever.

Facebook Deals

Every business is looking for new ways to market their business. Some options cost more money than others, while some ways are Free! Facebook Deals are just that and a great way to market your business. If you are looking for new marketing tools you need to check out Facebook Deals.

They give you 4 options for deals Individual Deals, Friend Deals, Loyalty Deals, and Charity Deals. The concept is simple have a customer come to your location and check-in using there phone to tell all of there friends that they are at your store.

Individual Deals is rewarding each person that checks in at your store or location. This options is great just to reward someone for letting there friends know that they shopped or visited your location.

Friend Deals are another great tool where the must check in with a friend on Facebook so you limit the amount of deals you give out and increase the exposure for each time a group of people check-in together.

Loyalty Deals, everyone is tired of carrying around 10 different loyalty cards from all different restaurants and stores. This brings those old card programs onto the internet. The concept is simple the person comes to your location and checks in multiple times (you set how many times are required) and after that many times the customer gets a discount or something free. Remember though this just means they visited not purchased.

Charity Deals are a great way to give back. Get people checking in to help raise money for a good cause. Its a simple concept that gives you some marketing for giving a donation to a worthy cause.

Overall Facebook Deals seems like a simple concept and well worth a shot to see how you can make them work for your business.

Panda Updates

Have you or your business been effected by Google Panda Updates?  Many have but there are ways you can protect yourself.  Its always best to do things the right way and not try to game the system.  Quality pages are what make high ranks.  If you build good pages with content people want to read you will get links and ultimately a higher rank.  Do things the wrong way and you will always be chased by the Panda.

As a Small Business owner it might be impossible to keep up with all of the recent and upcoming changes.  Or maybe you have taken advice from a few companies that steered you down the wrong path.  Our goal would be to get you back on the path and miles ahead of the Panda.  We have years of experience that can help grow your business and increase your revenue.  Contact us today for a full review of your site