Blog

3 Favorite WordPress Plugin's

There are hundreds of thousands of WordPress plugin’s which sometimes makes it hard to navigate the good from the bad. One thing is for sure the wrong plugin’s can ultimately hurt your site performance or overall crash your site. Here are 3 Plugin’s I suggest on all WordPress sites I work on

 

  1. WordPress SEO by Yoast – Very easy plugin to install and setup.  The Keyword check on each page will help even the novice SEO their pages to rank well on the search engines.  Includes a lot of great features like sitemap generator and auto submit to ask.com and yahoo for google you will still need to submit the sitemap via webmaster tools.
  2. Optimize Database after Delete Revisions – This plugin does exactly what is sounds like it will remove the hundreds of revisions wordpress is saving and then optimize the database tables.  Why this is good?  On larger sites that have many pages it will reduce the amount of records it needs to search which will make your site faster.  This plugin will also remove all of your spam comments and you can set this up to automatically run every day.
  3. Contact form 7 – The most important part of a website is getting the end user to contact you.  With Contact form 7 its one of the most versatile contact forms I have found.  There is unlimited amount of features and ways you can setup your contact form to meet just about anyone’s needs.

I know I said top 3 well this is one that should be on my list UpdraftPlus Backup.  Anytime you are working in wordpress always make sure you have a good backup.  The nice part about Updraft is you can set it up to upload your backup files to a list of online storage site such as Google Drive.  Before you update your site make sure you have a backup!!

If you need help with your WordPress site or looking to upgrade your site to WordPress feel free to contact us we would be happy to help.


Using Search Engine Marketing For Your Company Name

Many times I have a chance to sit down with clients who have websites and are looking to expand their presence online through SEO or SEM Services. One of the first things we check is what happens when you search for the client’s company name online. There are times “Company XYZ” will not rank in the top 10 organically because their company name is not present in their url, or the website’s pages have no titles, tags or descriptions that match the company name.

If you are not ranking for your company name, your competitors are undoubtedly cashing in on people looking for your services or products. While we recommend a quality, long term solution through Search Engine Optimization, there is another approach that will have an immediate impact until organic rankings are achieved: Search Engine Marketing.

Most clients will say advertising their company name is a waste of resources, and there are situations where this is correct. However, if you find you don’t show up anywhere in searches for your company name or your competitors are advertising for your company name to steal your clients, then a “defensive” search marketing strategy is recommended to prevent losing business to the competition.

At Advanced Internet Management, we can establish both short and long-term solutions to get clients raking for their company name searches online. We are certified with Google and Microsoft to provide Search Engine Marketing through pay per click, driving traffic and revenue to your business. Call us at 855-AIM-Online for a consultation.


The Importance of Making your Website Social

Social media continues to be a powerful way to reach the public. And what started out as a trend in 2011 has become a necessity in 2012. Over the past 12 months Social Media has grown into one of the strongest marketing platforms. Websites like Facebook and Twitter are a key part to reaching the consumer where they already are online.

By communicating with your customers directly, Social Media allows your company becomes less of a business and more of a trusted resource. The continuing popularity of mobile internet devices has also become a vital part of staying-ahead in Social Media. If your website can’t translate to mobile, you will certainly fall behind. Being user-friendly is a basic rule. As mobile device aren’t just phones anymore, having a web presence that can been seen by today’s iPhones, Tablets and even automobiles and videogame consoles. These machines are commonplace and are effective tools for effective online marketing.

SEO has become a multidisciplinary practice where one must attend to every aspects of the online experience. To help improve your website ranking, an SEO strategy that implements social media into your web marketing is a sure way to reach today’s tech-savvy consumer. More and more people are relying on usability and information sharing to guide them. A presence on mainstream social media has given small-scale companies the ability to increase their sales revenue overnight.

In 2011 Google log nearly 154 million unique visitors compared to Facebook’s near 138 million. This illustrates the importance of these tools and their effect on our everyday lives. Taking advantage of Search Engines and Social Media channels will only better your company’s position online. Along with making your website compatible with today’s mobile devices, you business must embrace outlets like Facebook, Twitter and YouTube to effectively reach the world in 2012.


Bing Joins Facebook for its Personalized Search Experience

If you like Facebook and check your account more than 3 times a day, Bing.com’s new personalized search is a welcomed addition. Imagine that you are searching for a product. SEOs are all battling for the top spots on the SERPs and unfortunately what you are actually looking for is on page 6. Instead of being limited by a group of keywords, Bing.com is betting on the fact that what you are looking for has already been found by one of your friends.

While we all have our individual tastes, our friends share the same hobbies and buying patterns as we do. The Bing Search Engine has taken that step. By using the data we all post on Facebook, your own shopping experience could help save your cohorts some time and money. Likewise for those who rely on tech-savvy friends to provide valuable advice when searching for the best TV or parts for their car. While the algorithms of Google are crunching facts by the millisecond, a search that integrates the knowledge of your friends will not only help you make a decision fast, but you know you that you can trust the source.

The “Friend Effect” that Bing has brought to the table should be ideal for any Facebook fan. Using the Like information we share with our friends, we can share and learn about the best products, games and websites across the globe. So whether you are looking for holiday gift ideas, or need the most reliable products, Bing’s introduction of Adaptive Search is sure to change the search experience forever.


Web Content is Your Key to a Happy Panda

Google’s Panda updates are part of a continuing effort to deliver the most valuable results whenever we search online. The powerful algorithm has been a challenge with SEOs and Business Owners who need to maintain an effective online presence. Google states their new pet does have a genuine interest in the searcher experience. So, it is important to know how we can adapt our websites to the latest trends in ranking. Quality content is what matters to Panda now. Instead of the repetition of keywords and links, Google is examining entire websites to ensure the content is unique, engaging and informative.

Since it was unleashed in early 2011 many websites have had to pay careful attention to how their content will attract both the customer and Google’s new updates. The search engine has been battling years of SEO shortcuts and “black hat” trickery. Websites that offer useful information about a subject were often pages behind other sites that were utilizing copies or even hidden text. The SERPs were filled with sites that offered little usable information and users began turning to other search engines. Dynamic content is the strongest tool to engaging your audience and the Panda updates.

Keeping your articles filled with useful information is a great way to get the reader to interact with your website. Content that can be scanned quickly will make it easier for the searcher to pinpoint the exact information they are looking for. While Panda has had a negative effect on some, websites that are well designed and deliver information quickly and easily that Google is looking for. By creating in-depth and insightful articles, your readers are more apt to share your website with their friends via links and social media outlets. Relevant content is what will keep your reader interacting with your website and ultimately learning, joining or making a purchase.

Adding value to the user experience is how the written word can help you befriend the Panda will let even a smallest business to rank big. If you own a business and operate a website or blog, knowing how these updates affect your page rank is paramount to getting your message across. By delivering results based on a website’s content and design, Panda is able to decipher high-quality sites from low-quality ones, improving the way you find information online.

Advanced Internet Management can help you build a content rich website contact us today


Gain Instant Exposure with Pay Per Click Advertising


Pay Per Click (PPC) advertising is one of the simplest and quickest way to gain exposure on the internet. Whether you are looking to add traffic to your website, increase conversions or better brand your company, PPC advertising on major search engines such as Google, Yahoo and Bing is an extremely effective way to achieve success at any level.

One of the most common mistakes people make is hastily setting up an AdWords account and becoming frustrated when the results do not meet expectations. It is true that you may publish your advertisements on the search engines in minutes, but if it is not done properly, you will be wasting your money.

At Advanced Internet Management, we have 10+ years managing PPC Accounts on local, national and international levels and are certified partners with Google AdWords and Microsoft AdCenter. Whether your budget is $500 or $50,000 each month, We will create an effective plan for your business with ROI as the primary objective.

For more information on our PPC services, please fill out our form and we would be happy to make time to discuss how our services will suit your needs.


Achieve the Google Rank you Want

Does your small business need a boost in revenue? The Search Engine Optimization Team at Advanced Internet Management can help you attract new clientele and get your business the exposure you need for success. We have been providing Search Engine Optimization for many Small to medium sized businesses in the United States for over 7 years. Contact us today to see what we can do for you!

Advanced Internet Management build every websites like it is a portfolio piece. All sites utilize cutting-edge technology to be search engine friendly. This means your company’s website will be place at the top of organic natural search results. Our main goal is to increase traffic by ushering in a wide range of potential buyers from around the world. Search Engine Optimization development is a great way to dominate your industry and to establish your brand as authority. Distinguish your products and services from the competition with an effective SEO campaign.

How to get higher rankings with Google
Our team will work closely with you to review new trends in your industry. Increase your business’s page rank on all major search engines. Google, for instance, currently receives a majority of all search traffic. And as Google, Yahoo and Bing.com change their algorithms every week, our company is able to capitalize on this knowledge and maximize your website’s position online. Advanced Internet Management wants your business to succeed. And we will work to design a customized plan that caters to your SEO requirements.

We take the constant research off of your hands and design a calculated approach for your website to dominate keyword insertion. Along with dynamic content, internal and external links, and years of experience in internet marketing, our team will enhance your company’s presence quickly so that is can be found on all major search engines. In today’s competitive online environment, Advanced Internet Management is constantly studying new and innovative way to ensure our clientele receive the highest search engine rankings and conversions possible. So contact us today, and let us make your business an online success.


Facebook Deals

Every business is looking for new ways to market their business. Some options cost more money than others, while some ways are Free! Facebook Deals are just that and a great way to market your business. If you are looking for new marketing tools you need to check out Facebook Deals.

They give you 4 options for deals Individual Deals, Friend Deals, Loyalty Deals, and Charity Deals. The concept is simple have a customer come to your location and check-in using there phone to tell all of there friends that they are at your store.

Individual Deals is rewarding each person that checks in at your store or location. This options is great just to reward someone for letting there friends know that they shopped or visited your location.

Friend Deals are another great tool where the must check in with a friend on Facebook so you limit the amount of deals you give out and increase the exposure for each time a group of people check-in together.

Loyalty Deals, everyone is tired of carrying around 10 different loyalty cards from all different restaurants and stores. This brings those old card programs onto the internet. The concept is simple the person comes to your location and checks in multiple times (you set how many times are required) and after that many times the customer gets a discount or something free. Remember though this just means they visited not purchased.

Charity Deals are a great way to give back. Get people checking in to help raise money for a good cause. Its a simple concept that gives you some marketing for giving a donation to a worthy cause.

Overall Facebook Deals seems like a simple concept and well worth a shot to see how you can make them work for your business.


Pay Per Click Management

Have you tried Pay Per Click and not seen results? Our PPC Management Team can help produce the results you are looking for


SEO

Does your small business need a boost in revenue?  Our SEO Team can help you find new client and get your business the exposure you need on the internet.  We have been providing SEO for many Small to medium sized business’s in the United states for over 7 years.  Give us a call to see what we can do for you!!